White Paper Copywriting With the B2B Writing Institute

¡Hola! It seems like you've provided a comprehensive description of the "White Paper Copywriting" course by Sarah Wirth, as taught through the B2B Writing Institute. Based on the content of your message, here are some key points and benefits that the course offers:

• Target Audience: The course is designed for writers who are interested in or have started to explore writing white papers for B2B (business-to-business) clients.

• Course Content: It includes 60 minutes of instruction and conversation, which is broken down into short videos for easy consumption. This format makes it accessible for writers at all levels, from beginners to those with some experience.

• Expert Guidance: Sarah Wirth, with over a decade of experience in B2B writing, shares her knowledge and insights, including the unasked questions that are often left unaddressed in other resources.

• Practical Tools: The course provides a white paper template that can help writers kickstart their projects effectively. Additionally, Sarah offers over-the-shoulder reviews to guide learners through the process of evaluating white papers.

• Flexibility and Lifetime Access: Participants have immediate lifetime access to the course material, which means they can revisit the lessons anytime they need.

• Guarantee: There's a 30-day money-back guarantee, ensuring learners are satisfied with their purchase.

• Real-World Application: The course focuses on understanding the reasons why marketers hire B2B writers to write white papers, which in turn can help writers get hired more often.

• No-Experience Necessary: The course is designed for individuals from various writing backgrounds, including those transitioning into a second career in writing.

• Value: Whether you're a beginner or an advanced writer, the course aims to provide valuable insights into the world of B2B marketing and copywriting specifically for white papers.

• Money-Back Guarantee: If after completing the course you feel it hasn't positively impacted your understanding and approach to writing white papers, Sarah offers a full refund within 30 days of purchase.

If you are considering enrollment in this course, it appears to be a well-rounded educational opportunity for anyone interested in the nuances of B2B copywriting, particularly focused on writing white papers. The course promises to arm writers with the knowledge and skills needed to succeed in this specialized field.