The Data Strategy Course: Building a Data-driven Business

A Practical Guide to Intelligent Business Performance: Learn How to Position Your Business for Success Leveraging Data

4.51 (5333 reviews)

Udemy

platform

English

language

Data & Analytics

What you will learn

How to profit from a world of big data, analytics, and AI

How to use data to improve business decisions

Understand your customers and markets

Provide more intelligent data-driven services

Learn how to build more intelligent products

Put your business in a position to be able to monetize its data

Define relevant data use cases for your industry

Learn how to source and collect data

Understand the importance of data governance, ethics and trust

Be able to turn data into insights

Know how to collect, process, and store data

Improve your data communication skills

Build the necessary data competencies in your firm

Execute your data strategy

Ask clear Key Business Questions (KBQs)

Be able to distinguish the fundamental types of data analysis techniques

Learn how to design a KPI dashboard

Gain an idea which are the most valuable skills for data scientists and data analysts

Understand which data strategies fail

Acquire a ‘use data for good’ perspective

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Our Verdict

"The Data Strategy Course: Building a Data-driven Business" by Bernard Marr offers valuable insights into creating an effective data strategy while providing real-life examples from successful companies. The course content is comprehensive but requires some prior knowledge or additional study for certain advanced topics. Although primarily consisting of slide presentations, it serves as an excellent starting point for learners who want to explore data strategy and its implementation in their organizations. Consider supplementing it with more interactive resources and practical exercises depending on your learning preferences and prior expertise.

What We Liked

The course is comprehensive, covering a wide range of data strategy topics with real-life examples from successful companies like Netflix, Disney, and Amazon.
Bernard Marr's expert knowledge and accessible presentation style make the content understandable for both beginners and advanced data professionals.
It addresses practical aspects of implementing a data-driven strategy, including organizational culture, skill shortages, legal, and ethical challenges.
Apart from theoretical concepts, it offers practical insights into structuring key business questions (KBQs), creating KPI dashboards, and managing real-time data.

Potential Drawbacks

The course's high-level approach might be too generic for some learners, as it lacks a clear definition of data strategy and a maturity assessment framework.
Some advanced topics like deep learning may require additional study for beginners to fully grasp the concepts, as they are covered extensively without sufficient entry-level context.
The course primarily consists of slide presentations with voiceovers, which might lack the interactivity that some learners expect in an online course.
A few users mentioned the need for more balanced theoretical and practical content, as well as a deeper exploration of current approaches such as Data Mesh and Hub & Spoke models.