Beginners Guide to Google Tag Manager (GTM) Course for 2024
With 21 Real Examples For eCommerce Including: FB, GA4, LiN Pixels, Button/Link Clicks, Custom Dimensions and much more
4.24 (621 reviews)
8 734
students
4 hours
content
Jul 2024
last update
$84.99
regular price
What you will learn
Install a wide array of marketing tools without the need for a developer
Setup Google Tag Manager in different CMS and e-commerce platforms (Wordpress, Shopify, Squarespace, ...)
Deploy Facebook, Google Ads Remarketing, LinkedIn and other third-party tracking pixels with Google Tag Manager
Track conversions, auto events, file downloads, link clicks, button clicks…
Import and export tags from one Google Tag Manager account to another
Troubleshoot the problems that might arise
How to simply exclude traffic from analytic reports for specific devices and people
Send values to Custom Dimensions and Events in Google Analytics 4
Reading and Writing First-party Cookies
Learn about Lookup Tables, Scroll Triggers, Time Triggers and more...
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Our Verdict
Although this “Beginners Guide to Google Tag Manager (GTM) Course for 2024” has minor audio and navigation inconveniences mixed with some outdated Universal Analytics content, the carefully curated examples specific to eCommerce and actionable insights on GTM setup make it a valuable course for those seeking marketing tech skill enhancement. However, the lack of in-depth GA4 treatment, scattered coverage of eCommerce events, deprecated extensions, and insufficient details on other pixels might demand further resources or additional up-to-date courses to complement this learning journey.
What We Liked
- Comprehensive coverage of Google Tag Manager fundamentals, explained with real-life examples tailored for eCommerce
- Packed with actionable insights on setting up marketing tools and GTM by yourself
- Excellent for upping marketing tech skills, clearly explained content with insightful issues discussion
- Includes helpful tips on GTM basics, GA4 setup, cookie handling, and custom dimensions
Potential Drawbacks
- Some outdated content, UA still in focus instead of latest GA4 features, which can be confusing for beginners
- Minor issues like audio levels, fast navigation through windows, and occasional lack of background information
- Limited coverage on eCommerce conversion tracking, deprecated extensions, and few basic concepts explanations
- No substantial focus on other marketing pixels except FB, no guidance for platforms beyond Squarespace
Related Topics
3131088
udemy ID
15/05/2020
course created date
31/07/2020
course indexed date
Lee Jia Cheng
course submited by