Specialist Certificate in Marketing Psychology
An accredited and certified specialized 8-module program for those interested in consumer behavior.
3.70 (23 reviews)
103
students
8 hours
content
Jan 2022
last update
$44.99
regular price
What you will learn
Describe key concepts of market segmentation.
Determine the role of perception and personality in the marketing process.
Determine the factors that motivate a consumer to purchase.
Apply the process of consumer decision making
Apply consumer-oriented marketing
Explain how consumer psychology grew in parallel with the consumer society
Define how social factors influence consumer behavior.
Assess the importance of consumer psychology
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4509866
udemy ID
23/01/2022
course created date
01/02/2022
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