Small Business Lead Generation & Cold Email | B2B & B2C
Create lead generation with cold email. Great for startups, business development, networking, small businesses, & more
4.42 (894 reviews)
14 755
students
13.5 hours
content
Apr 2025
last update
$84.99
regular price
What you will learn
How to create an evergreen lead generation machine.
What the common pitfalls of bad cold email are.
How to craft body copy that converts based on multiple frameworks.
How to write email subject lines that get open rates as high as 80%.
How to write an effective Call-To-Action (CTA) for your email campaigns.
How to build an Ideal Customer Profile for your target audience.
How to build professional customer personas for their audience.
How to use "threading" techniques to find your audience.
How to determine who in a company you should reach out to.
How to build a contact "hit list" with the right tools and information.
How to mine LinkedIn for contacts that you can reach.
How to determine where you should mine for contacts.
How to use Google, press releases, and attendee lists to pull contacts you might have missed.
How to use directories to build a list for B2B sales.
How to build a B2C list off Twitter and other social media platforms.
How to tactfully prospect within your own network.
The basics of cold calling.
How to find any person's email address.
How to use tools like Hunter, VoilaNorbert, The Harvester, and Datanyze to find email addresses.
How to handle @info and @contact email addresses.
How to figure out edge case email scenarios where tools don't work.
How to scale up your lead generation process with outsourcing.
How to find virtual assistants and contractors with the right skills and right price.
How to write job post ads and conduct trials prior to hiring.
How to buy bulk prospecting leads and incorporate them into your process.
Common copywriting concepts like AIDA, CBI frameworks, and UVP.
How to use emotional triggers in your emails without feeling spammy.
How to use the 3 golden rules of cold email to never launch a failed campaign.
How to pick the best times during the day and week to email.
How to follow up with prospects.
How to incorporate replies into your sales funnel.
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Our Verdict
The Small Business Lead Generation & Cold Email course by Evan Kimbrell and Zach Valenti offers a valuable resource for business development professionals seeking to improve their cold emailing skills. While the course content could benefit from occasional updates, particularly in regards to software tools showcased, its overall structure promotes an engaging learning experience. The course is best suited for beginners or those looking to refresh their understanding of B2B and B2C lead generation, although a more advanced segmentation strategy would be beneficial for experienced professionals. Despite the occasional outdated material, participants will find that the majority of the information provided can easily be adapted to different industries and scenarios.
What We Liked
- Comprehensive coverage of lead generation and cold emailing techniques, including evergreen strategies and tools.
- High-quality video production with creative editing that enhances learning.
- Actionable information, demonstrations, and cheat sheets to facilitate implementation.
- Multiple options for free and premium tools and solutions to accommodate different user needs.
Potential Drawbacks
- Some content can be outdated, particularly software overviews; however, the overall principles remain relevant.
- Lacks a deep understanding of lead validation in bulk or advanced segmentation strategies.
- Limited guidance provided on industry-specific adaptation of course concepts.
Related Topics
2040268
udemy ID
21/11/2018
course created date
16/06/2019
course indexed date
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