Service Design: Designing for Experience Over Time

Learn how to structure new service innovations that deliver value to customers and users

4.54 (7404 reviews)

Udemy

platform

English

language

Strategy

What you will learn

Analyze an existing service in order to judge its efficacy and value. This provides you with a language of criticism and evaluation.

Think about experiences as a series of designed touchpoints. This is a new perspective on products, treating them as part of dynamic ecosystems.

Understand how changes in one part of a system impact another part of a system. Systems thinking realizes that ecosystems are complex, and simple causality is hard or impossible to identify.

Tell stories of how people experience designed artifacts. The ability to craft narratives becomes one of the most fundamental ways of communicating time-based interactions.

Visualize how a person interacts with touchpoints in order to achieve a goal. These time-based visualizations bring narratives and stories to life in accessible, approachable formats.

Articulate the value of designing for time-based experiences. This provides you with the ability to sell and evangelize for service based thinking.

Create rapid, low fidelity prototypes of experiences. Crafting prototypes of interactions helps show otherwise hidden system boundaries.

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Rating & Reviews

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Comidoc Review

Our Verdict

This course is an excellent starting point for those new to service design, offering a strong foundation in key concepts and techniques. However, expect some areas to be left unexplored, such as the development of a service from scratch, and more nuanced techniques in journey mapping or blueprinting. For deeper understanding, consider pairing this course with supplementary resources or courses.

What We Liked

Comprehensive introduction to Service Design, covering key concepts like touchpoints, modules, and journey mapping.
Practical assignments help learners apply new skills to real-world scenarios, deepening understanding of the material.
Instructor is knowledgeable and breaks down complex ideas into simple, accessible language.
Clear focus on designing for time-based experiences, articulating value proposition, and creating low-fidelity prototypes.

Potential Drawbacks

Case study of a tattoo parlor may seem oversimplified and not relatable to more corporate environments for some learners.
Lack of examples for techniques like service blueprinting and customer journey mapping could leave learners feeling uncertain about their implementation.
Some learners might find the course duration too short, especially when tackling complex subjects such as Service Design.
Limited guidance on creating value from scratch or through improvement workshops for existing services.