Professional Diploma in Public Relations and PR Management

Professional Diploma in Public Relations and PR Management by MTF Institute

4.45 (458 reviews)

Udemy

platform

English

language

Public Relations

What you will learn

Introduction to public relations and its types

Structure of department, functions and competencies of PR specialist

PR strategy and steps how to create it

Research tools in PR

Content creation, media materials

Media, journalist and influence relations

Crisis management

Campaign event planning

Measurement of effectiveness of PR campaign

Ethical consideration of PR specialist

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Our Verdict

This Professional Diploma in Public Relations and PR Management provides a solid foundation in understanding strategic communication, media relations, and crisis management. Despite minor drawbacks related to passive learning and slide clarity, the course boasts an extensive curriculum complete with real-life examples to ensure practical application. Consider complementing this program with additional resources or courses focusing on interactive practice to fully capitalize on the theoretical knowledge gained here.

What We Liked

Comprehensive curriculum covering PR fundamentals, strategy, media relations, and crisis management.
Incorporates real-life examples for better understanding of PR principles and applications.
Practical content creation insights including media materials and PR documents.
Engaging approach to ethical considerations and crisis management methods.

Potential Drawbacks

Lacks diverse interaction, making the learning experience predominantly passive.
Some slides could benefit from greater clarity, such as differentiating PR from marketing.
The course would be enhanced by providing downloadable PDFs for offline study.
Limited opportunity for hands-on practice and application of concepts.

5743088

udemy ID

03/01/2024

course created date

03/01/2024

course indexed date

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