Product Marketing Launch Plan: Product GTM with Dekker, MBA
Product Management Marketing Strategy, Marketing Plan, Product Marketing Manager, Product Manager Marketing Plan
4.54 (4740 reviews)
50 501
students
4.5 hours
content
May 2025
last update
$84.99
regular price
What you will learn
How to launch a product and take it to market
How to develop a marketing plan
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Our Verdict
Product Marketing Launch Plan: Product GTM with Dekker, MBA, stands out as a must-have resource for marketers aiming to elevate their product launch strategies. The course excels in providing real-world insights from Dekker Fraser's extensive experience, offering practical tools and up-to-date information that sets it apart from other courses on the topic. Though some students may crave more engagement and interaction from the instructor or a stronger focus on GTM strategy execution, the comprehensive structure of this course ultimately makes it an invaluable tool for those navigating the challenges of product marketing.
What We Liked
- The course offers a comprehensive launch plan for product marketing managers and product managers, providing them with a clear structure and practical tools to execute their responsibilities effectively.
- Dekker Fraser's real-world experience in product marketing is evident throughout the course, making it an invaluable resource for those looking to transition into a full-fledged product marketing manager role or improve their GTM strategy.
- The course content is up-to-date and matches the complexity of what students need. It presents information not found in other courses on the same topic, including current relevant book titles, software, and other resources.
- The simple presentation structure, consisting of PPTs with voice-overs, makes the course engaging and easy to consume, while maintaining a high level of professionalism.
Potential Drawbacks
- While the course is highly informative and includes good practical examples, some students may find the narration to be less professional due to occasional incorrect wording. Additionally, there is room for improvement in terms of proofreading as there are a few typos and errors in both the audio and on-screen text.
- Some students might prefer more in-depth coverage of the execution part of creating a GTM strategy, along with step-by-step guidance or templates that can help them structure their approach.
- The course could benefit from encouraging interaction among its large student base by incorporating more Q&A sessions and educational announcements. This would not only create a vibrant community but also provide opportunities for students to learn through discussion and contribute their knowledge from various countries and backgrounds.
- Although the course is presented in an engaging manner, some might argue that it is slightly impersonal, with limited information about the instructor and little attempt to engage students beyond the course content.
2675170
udemy ID
26/11/2019
course created date
21/03/2020
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