Product Management & Marketing: Personas

🎓 Course Title: Product Management & Marketing: Persona Mastery for B2B Enterprises

Course Headline: Building B2B personas for the enterprise - an introductory course with Mike Gospe

Course Description:

Dive into the world of B2B persona creation and elevate your go-to-market strategy! This course is designed for marketers, product managers, and business strategists who are looking to craft compelling buyer personas without the hefty price tag of market research. With 28 years of hi-tech marketing expertise, your instructor Mike Gospe has navigated through tight deadlines and limited budgets to develop effective target segmentation models and personas that drive business success.

🚀 What you'll learn:

• The importance of understanding your B2B audience and the impact it has on your marketing strategy.
• How to prepare a persona without the need for extensive market research.
• The 10-step process Mike uses to build successful personas.
• Insights into the critical components that make up an effective B2B persona.
• Real-world examples of personas used by marketers in the field.

📚 Course Highlights:

• Engage with approximately 2 hours of video lectures, providing a comprehensive understanding of persona development.
• Get your hands on Mike's exclusive persona template, designed to guide you through the process.
• Learn the three most critical components that every B2B persona should have.
• Discover how to apply these insights whether you're part of a large enterprise or a nimble startup.

🎨 Creativity on a Budget:

• Discover creative ways to build personas when a market research budget is out of reach.
• Learn how to leverage available tools and resources to inform your persona development.

🛠️ Practical Tools & Resources:

• Quizzes to reinforce your knowledge and ensure you're on track.
• Answers to frequently asked questions, providing clarity and support.

🔥 Why This Course? This course is not just about creating personas; it's about understanding the intricacies of B2B marketing. With Mike Gospe's expertise, you'll learn how to tailor your approach for different segments within the enterprise market, ensuring that your marketing efforts resonate with your target audience and drive results.

Enroll now and transform your marketing strategy with actionable insights and real-world application of persona development. It's time to make your B2B marketing efforts as effective as they can be! 🚀

What's Inside:

• Video Lectures: Engaging content that breaks down the complexities of persona building.
• Persona Template Download: A toolkit essential for creating detailed and actionable personas.
• Step-by-Step Guide: Mike's 10-step process to build compelling B2B personas from scratch.
• Real Examples: Insights from actual marketers who have successfully applied these techniques in the real world.
• Interactive Quizzes: To test your knowledge and ensure you grasp the key concepts.
• FAQ Section: Answers to common questions and challenges faced during persona development.
• Expert Insights: Mike Gospe's secrets and best practices for effective B2B personas.

📅 Ready to get started? Join us today and begin crafting personas that drive engagement and conversions! 🎓✨