Online Marketing Business: Create Your Agency, Step-by-Step
What you will learn
Everything you need to know to get your first client (and first paycheck)
How to create a profitable business from day one
Where to locate and hire great staff to do the work for you
How to set up systems to run the business from anywhere with an internet connection
What tools you'll use on a daily basis to manage and grow the business
How to scale the business and free your time up for other pursuits
How to set the right goals that result in tangible growth
Know the key benefits of owning your own online marketing business
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Our Verdict
Since its 2014 inception, this online marketing agency course has been constantly evolving and was last updated in December 2021. The creator's authenticity shines through as they hold your hand throughout the process, providing a step-by-step blueprint for creating a profitable business model from scratch. Although geared toward beginners with minimal experience, expect some content to be too basic for seasoned marketers. The course's true value lies in its actionable advice and real-life examples, along with the provided templates that learners may use for their own success stories. Be wary of outdated modules, such as references to oDesk (now Upwork), while also keeping in mind that practical demonstrations are limited compared to other Udemy courses. If you're looking for a comprehensive and up-to-date overview of online marketing agencies to kickstart your entrepreneurial journey, this course is worth considering - but keep in mind that its theoretical nature may not provide the hands-on skills training some students might expect.
What We Liked
- Covers a broad range of online marketing agency topics in a single place
- Step-by-step guidance helpful for beginners and those new to the business side of online marketing
- Real-life examples and templates provided, enabling learners to 'clone' the instructor's successful business model
- Highly informative course, offering practical knowledge and actionable advice
- Updated as recently as December 2021 with relevant information for today's online marketing landscape
Potential Drawbacks
- Some content perceived as basic or redundant; experienced marketers may find it too introductory
- Lacks in-depth practical demonstrations, relying heavily on theoretical instruction and text-based slides
- Instructor's voice can be difficult to understand for non-native English speakers, affecting overall clarity
- Expectation management regarding work hours may not align with the reality of building a successful agency