Omnichannel Customer Experience Management (CX)
How To Create A Seamless Customer Experience In An Omnichannel Ecosystem
4.58 (5692 reviews)

13 324
students
3 hours
content
Dec 2020
last update
$64.99
regular price
What you will learn
Develop a comprehensive Omnichannel Customer Experience Management Strategy
Provide customers with a seamless and positive experience throughout their entire journeys
Create detailed Customer Journey Maps
Develop robust Buyer Personas
Identify your business's most important customer group(s)
Address your organization's structure in order to be better equipped to provide a seamless omnichannel experience
Evaluate and maximize the performance of each of your business's channels
Achieve consistency among your business's different channels
Utilize technology to enhance your customer's experience and your channels' performance
Move away from silo operating systems and closer to collaborative systems for more streamlined efforts and results across your organization
Obtain key customer insights
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Our Verdict
This course offers valuable insights into the ever-evolving world of CXM, specifically addressing Omnichannel customers' unique needs. The instructors effectively explain key concepts and provide real-world examples to aid comprehension. While inconsistencies in voice and repetitive visuals may impact the learning experience for some students, the engaging teaching style and well-structured content make this a worthy addition to any CXM professional's educational toolkit.
What We Liked
- Comprehensive coverage of Omnichannel Customer Experience Management (CXM) strategy development
- Actionable information on creating Customer Journey Maps and developing Buyer Personas
- Real-world examples, such as Sephora, that enhance understanding
- Knowledgeable, engaging instructors, and well-structured, easy-to-follow content
Potential Drawbacks
- Inconsistent use of voice and repetitive visuals detract from the overall learning experience
- Lacks a summary material for post-course review
- Minimal graphical resources may impact engagement for some learners
- May be too high level for those experienced in Digital Customer Experience
Related Topics
2388728
udemy ID
28/05/2019
course created date
21/11/2020
course indexed date
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