Modern Copywriting: Writing copy that sells in 2025
Learn how to strategically deliver words that get people to take action using the art and science of copywriting.
4.55 (5604 reviews)
44 682
students
7 hours
content
Apr 2025
last update
$139.99
regular price
What you will learn
What copywriting is and what you need to know to do it effectively
How to gain a thorough understanding of your audience, competition, products, and your brand’s unique voice
Copywriting tactics including structure, persuasion, emotion, power words, clarity, and more
Proven copywriting formulas that remove the guesswork from writing
The differences between B2B and B2C copywriting and how to craft B2B copywriting most effectively
How to write headlines that draw people in and get them moving down the rest of the page
Copywriting tactics for specific types of projects, including landing pages, CTAs, email, social media, videos, and much more
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Our Verdict
This comprehensive Udemy copywriting course offers valuable insights and a wealth of practical knowledge for those interested in this field. The bite-sized video format makes learning accessible while the engaging examples help to reinforce key concepts. However, the course has some minor drawbacks such as an occasional polarizing teaching style, lack of encouragement for hands-on practice, and outdated information regarding certain topics like social media strategies. It would also benefit from a more structured approach towards using handouts alongside video content. Overall, this 7-hour Modern Copywriting course is still worth exploring due to the variety of tools, techniques, and platforms it covers.
What We Liked
- The course is commended for its clear and concise videos, making it easy to digest new concepts.
- It provides practical examples and relevant worksheets that aid in the learning process.
- Covers a wide range of copywriting applications including B2B, B2C, headlines, CTAs, email, social media, and videos.
- Instructor's vast experience in the field and his unique way of expressing himself adds value to the course.
Potential Drawbacks
- Some students may prefer a more engaging teaching style as the instructor's sarcastic tone could be polarizing.
- Lacks 'homework' or incentives for proactive learners, reducing motivation for some students to apply the techniques learned.
- The course content and examples seem slightly outdated, particularly in regards to social media.
- The pace of presenting topics is considered too fast by some students, causing confusion around handouts usage.
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1466432
udemy ID
11/12/2017
course created date
19/07/2019
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