Content Marketing Masterclass: Power of Storytelling
Learn from an international award-winning marketing thought leader how to build a cumulative storytelling advantage
4.86 (125 reviews)
1 815
students
1 hour
content
Nov 2022
last update
$44.99
regular price
What you will learn
Content Dissonance: Content dissonance occurs when storytellers lose the plot with inadequate tension to distinguish winners from losers.
Content Maturity: Content maturity has evolved over the last decade from ad hoc content creation to being able to achieve a “return on innovation”.
Content Strategy: Five pillars help differentiate digital storytelling at scale with a consistent, repeatable model.
Content Personalization: Individualized stories connect the dots through a guided path to purchase along the customer’s journey
Content Metrics: The right metrics would benchmark storytelling excellence to raise the digital publishing game and measure content performance.
Content Future: The future of content is to create stories that recognize untapped ideas and set the future agenda to create shareholder value.
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Our Verdict
Enroll in Content Marketing Masterclass: Power of Storytelling if you're eager to cut through content clutter, refine your approach, and unlock the power of strategic storytelling. Although the course could benefit from regional customizations, its comprehensive nature and wealth of strategic insights make it a go-to resource for aspiring content marketing professionals seeking a structured learning experience.
What We Liked
- Vishwas Anand, an award-winning marketing thought leader, distills the essence of content marketing into actionable insights through real-world examples.
- The concept of 'contentworthiness' as a robust foundation to build credibility and avoid inauthentic experiences is transformative for content marketing strategy.
- Covers everything from audience understanding, persona creation, content creation, curation, distribution, ROI - leaving you with NO unanswered questions.
- The Masterclass strikes an excellent balance between theory and practical application, making the concepts engaging and accessible.
Potential Drawbacks
- While the course content is universally applicable, the lack of regional customization might leave learners desiring more locale-specific use cases.
- Some learners might find certain sections a bit lengthy due to information density - breaking them into smaller modules could improve learning engagement.
- The course assumes some foundational knowledge of content marketing and sales funnel concepts.
- While the course offers substantial value, it falls short in providing downloadable templates or checklists for reference post-course completion.
Related Topics
3972296
udemy ID
10/04/2021
course created date
21/09/2024
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