Marketing Fundamentals for BBA and MBA
Learn the core elements of marketing with real examples and cases
4.85 (282 reviews)
1 636
students
2.5 hours
content
May 2025
last update
$44.99
regular price
What you will learn
The most important and widely used definitions of marketing
Details explanation of those definitions
Understanding of various marketing philosophies
Understanding the difference between traditional marketing and contemporary marketing
Acquiring the knowledge of the evolution of marketing
Understanding different marketing management orientations
Understanding the 4 Ps of marketing (Product, Price, Promotion, Place)
To learn some of the most critical topics in marketing, like; customer value, customer satisfaction, customer retention, and customer loyalty
To know the difference between Attitudinal Loyalty and Behavioural Loyalty
Detailed explanation of Marketing Segmentation
Understanding the bases for market segmentation
Building and improving your marketing vocabulary and crucial concepts of marketing
Understanding how to Satisfy customer and translate that satisfaction into PROFIT for your organisation/ business
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Our Verdict
Marketing Fundamentals for BBA and MBA, with its strong 4.85 global rating, provides an engaging and insightful examination of essential marketing principles. Offering valuable coverage ranging from market analysis to customer behavior and digital marketing strategies, Dr. Muhammad Tahir Jan ensures learners develop a solid understanding of vital concepts in just 2.5 hours. Although the course could benefit from more interactive elements and hands-on examples, its engaging format still proves effective at conveying a wide array of marketing theories that will serve BBA or MBA students well as they prepare for their future roles.
What We Liked
- The course offers an in-depth explanation of marketing fundamentals, making complex concepts easy to grasp with real-world examples and cases.
- Dr. Muhammad Tahir Jan's expertise and engaging teaching style ensure learners absorb key marketing ideas from market analysis to customer loyalty.
- Covers a wide range of essential topics such as consumer behavior, digital marketing, brand management, and the 4Ps of marketing.
- Ideal for BBA or MBA students seeking practical knowledge and a strong foundation in marketing concepts.
Potential Drawbacks
- Some lessons might require more engaging examples to maintain learner attention consistently, particularly during lengthier sessions.
- While theoretical aspects are well explained, increased use of real-world case studies could help learners better visualize the applications of concepts.
- Limited interaction and a predominantly lecture-based format may not appeal to those seeking a highly participatory and discussion-driven course.
Related Topics
3194902
udemy ID
02/06/2020
course created date
14/06/2020
course indexed date
Angelcrc Seven
course submited by