Marketing Communication | Integrated Marketing Communication

Promotional tools that can help you attract customers

4.44 (1270 reviews)

Udemy

platform

English

language

Marketing Fundamentals

What you will learn

What is Communication?

What are the components of communication?

What are the Strategic Goals of a Marketing Communication?

What is Integrated Marketing Communication (IMC)?

What is a Promotion Mix?

Understanding Advertising

Understanding Sales Promotion

Understanding Public Relation

Understanding Direct & Digital Marketing

Understanding Personal Selling

How to decide on the budget of advertising?

Understanding Media Mix

Push vs Pull Strategies of promotion

Consumer Promotion vs Trade Promotion

Course Gallery

Marketing Communication | Integrated Marketing Communication – Screenshot 1 — Screenshot 1 – Marketing Communication | Integrated Marketing Communication

Marketing Communication | Integrated Marketing Communication – Screenshot 2 — Screenshot 2 – Marketing Communication | Integrated Marketing Communication

Marketing Communication | Integrated Marketing Communication – Screenshot 3 — Screenshot 3 – Marketing Communication | Integrated Marketing Communication

Marketing Communication | Integrated Marketing Communication – Screenshot 4 — Screenshot 4 – Marketing Communication | Integrated Marketing Communication

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Comidoc Review

Our Verdict

Marketing Communication | Integrated Marketing Communication offers an engaging introduction to the fundamental concepts of promotional tools, IMC, and various other aspects related to customer attraction. While there is room for improvement in terms of depth and clarity, it still provides a strong foundation for learners seeking a comprehensive understanding of marketing communication techniques. This course is suitable for both newcomers to the field as well as those looking to refresh their knowledge on the subject matter.

What We Liked

Comprehensive overview of Marketing Communication and Integrated Marketing Communication (IMC)
Explanation of various promotional tools, their advantages, and applications in marketing strategy
Engaging and clear delivery makes complex concepts easier to understand
Actionable insights provided through practical tips and examples

Potential Drawbacks

Lack of depth in some topics and absence of certain promised modules may leave some learners unsatisfied
Occasional confusion about course content due to possible missing videos or unclear organization
Some learners might desire more hands-on experience with implementing marketing strategies
Minimal coverage of advanced IMC techniques and contemporary trends