Marketing Analytics: The Full Marketing Research Masterclass
#1 Course on Marketing Analytics: Become a marketing analytics & strategy expert
4.28 (465 reviews)
3 714
students
3.5 hours
content
Nov 2017
last update
$34.99
regular price
What you will learn
Know how to successfully prepare, conduct and analyze qualitative and quantitative research
Unterstand emotion-based selling through the means-end theory & a concept called "laddering"
Set up their own data-driven emotion-based marketing strategies and funnels
Use Google tools like Google Trends, Google Shopping Insights & Consumer Barometer to do data-driven market research
Master the skill of reverse-engineering marketing behavior by institutions, brand and solopreneurs
Know how to analyze your competitor's/anyone's marketing strategies
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Our Verdict
Marketing Analytics: The Full Marketing Research Masterclass offers solid insights into marketing fundamentals, online research tools, and strategies. While useful for beginners, its applicability to offline marketing scenarios is limited, and the focus on some outdated tools and techniques may hinder the learning experience. In-depth examples and more coverage of data analysis methods would further enhance this course.
What We Liked
- Broad coverage of marketing analytics, including buyer psychology, market research, and strategy
- In-depth exploration of powerful free online tools for marketing analysis
- Clear presentation of fundamental concepts, making it accessible to beginners
- Live demos enhancing engagement and understanding
Potential Drawbacks
- Limited focus on application in offline marketing environments
- Overemphasis on outdated tools and techniques
- Insufficient real-life examples in tutorial videos
- Lack of depth in explaining data analysis methods
1426286
udemy ID
08/11/2017
course created date
21/11/2019
course indexed date
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