Marketing Analytics: Pricing Strategies and Price Analytics
Boost Profit by learning diff Pricing Strategies & Advanced Pricing Models in Excel. Complete Pricing Analytics in Excel
4.24 (1449 reviews)
134 565
students
3.5 hours
content
May 2025
last update
$69.99
regular price
What you will learn
Learn how to get revenue/profit optimized price point in case of Bundling, Quantity discount, Two-Part Tariff, Price Skimming and Revenue Management)
Learn how to fit the two most frequently used demand curves (linear and power) to a particular marketing situation
Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)
Learn why companies give Quantity discount and how they decide the discounted quantity (Quantity discounts)
Learn why your golf club charges membership fee along with per round fee (Two-Part Tariff)
Learn why do prices of high tech products usually drop over time (Price Skimming)
Learn why airlines overbook their aitplane (Revenue Management)
Solid understanding of basic Marketing and pricing concepts
Become proficient in using powerful tools such as excel solver, excel goal seek & trendlines to solve price optimization problems for maximum revenue/profit
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Our Verdict
Boost Profit's Marketing Analytics: Pricing Strategies & Advanced Pricing Models in Excel course offers extensive coverage of various pricing strategies and their implementation using profit-maximizing price points. While the course leans heavily on Excel for examples, downloadable resources and class notes aid learning. However, minimal interaction and a dated interface slightly detract from the overall experience.
What We Liked
- Comprehensive course covers a wide range of pricing strategies, from simple linear pricing to two-part tariffs.
- Detailed Excel examples explain how to calculate profit-maximizing price points for each strategy.
- Downloadable files and class notes make it easy to follow along and practice new concepts.
- Real-world case studies provide context and help demonstrate the application of pricing strategies.
Potential Drawbacks
- Heavy focus on Excel may be challenging for those without a strong background in spreadsheet software.
- Lectures can feel theoretical at times, with a lack of practical business examples to illustrate concepts.
- Limited interaction and opportunities for feedback may leave some students feeling disconnected from the course material.
- Course interface is somewhat outdated, potentially detracting from the overall learning experience.
Related Topics
2347360
udemy ID
01/05/2019
course created date
10/05/2019
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