Marketing Analytics Mastery: From Strategy to Application
Master the fundamentals of marketing analytics and start measuring the impact of your marketing efforts like a PRO!
4.65 (1393 reviews)
9 161
students
19 hours
content
May 2025
last update
$84.99
regular price
What you will learn
How to choose meaningful metrics
How to measure the impact of your marketing efforts
How to test and optimize marketing activation
How to develop a data strategy
What are the different types of marketing measurement
How to choose the right tools
How to measure the ROI of your marketing efforts
How to create a visual map of a campaign plan for more effective measurement planning
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Our Verdict
Marketing Analytics Mastery: From Strategy to Application offers a wealth of information for beginners seeking to understand the complexities of marketing analytics. However, the course is not without its shortcomings; some aspects such as the excessive focus on obscure tools and convoluted explanations detract from its overall value. Nonetheless, those willing to navigate the fluff will appreciate the nuggets of wisdom sprinkled throughout the lectures. Recommended for learners who desire a strong foundation in marketing analytics, yet preparedness for sifting through redundancies is essential.
What We Liked
- Comprehensive coverage of marketing analytics fundamentals with a strong emphasis on real-world applications and practical examples
- Instructor's expertise in data analysis, particularly valuable for ROI calculations and simplifying complex topics
- Well-structured content that integrates learners' experiences, facilitating connections between previous knowledge and new materials
- Engaging course delivery, with clear explanations and a focus on beginners in marketing
Potential Drawbacks
- Excessive time spent discussing niche data analysis tools that may be outdated or irrelevant for many learners
- Confusing explanations that occasionally left some learners more baffled than enlightened
- Inability to try some of the explained tools in real-time during lessons as they all require a subscription
- Lengthy course structure with unnecessary padding, resulting in a less concise learning experience
2006748
udemy ID
04/11/2018
course created date
31/10/2021
course indexed date
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