Marketing Analytics: Forecasting Models with Excel

Master Marketing Analytics| Forecasting and Time Series analysis | Sales Forecasting| Build Forecasting models in Excel

4.49 (2153 reviews)

Udemy

platform

English

language

Analytics & Automation

What you will learn

Become proficient in using powerful tools such as excel solver to create forecasting models

Learn about two of the most used forecasting tools: simple linear and simple multiple regression

Learn how to estimate the trend and seasonal aspects of sales

Learn to generate forecasts using the Ratio to Moving Average forecasting method

Forecast using dynamic trend and seasonal index using Winter's method

Learn forecasting for new product launch with little or no history about sales of a product

Learn how to use S Curves to Forecast Sales of a New Product

Learn how to forecast product sales even before the product comes to market using popular the Bass diffusion model

Indepth knowledge of data collection and data preprocessing for Linear Regression problem

Understand how to interpret the result of Linear Regression model and translate them into actionable insight

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Our Verdict

This course offers in-depth knowledge of forecasting models using Excel, making it an ideal resource for anyone interested in marketing analytics. It caters to both beginners and experienced professionals by covering foundational concepts as well as advanced techniques. However, the strong accent might make comprehension difficult for some learners, and there is a need for more engaging content in certain sections. Despite these issues, upon completion of this course, learners will have gained a solid understanding of forecasting methods that they can apply to their professional responsibilities.

What We Liked

Comprehensive coverage of various forecasting techniques
Hands-on exercises using Excel to build models
Covers both simple and advanced forecasting methods
Real-world examples to illustrate concepts

Potential Drawbacks

Strong accent can make comprehension difficult
Lacks engagement in some sections
Filler lectures on basic Excel skills for some learners
Holts-Winters method formula needs correction