Introduction to Business Analytics

How to Build a Profitable and Winning Company Using Business Analytics

4.55 (6110 reviews)

Udemy

platform

English

language

Data & Analytics

What you will learn

Acquire business acumen

Build a strategic plan of how your business (or your employer's business) can leverage data for superior performance

Be able to understand how to measure business performance

Learn from a professional with a proven track record and valuable experience

Become familiar with modern business analytics techniques

Understand stakeholder mapping

Learn about end-to-end process mapping

Develop an understanding of the H2R, R2R, S2P , O2C end-to-end processes in a corporation

Identify key value drivers

Compare metrics vs KPIs

Define metrics

Perform benchmarking

Learn about the imoprtance of the Master Data function

Carry out historical analysis, variance analysis, trend analysis, value-based analysis, correlation, time series, regression, as well as machine and deep learning analysis

Acquire an understanding of how to manage an analytics project

Gain an understanding of what makes for a successful analytics project

Course Gallery

Introduction to Business Analytics – Screenshot 1 — Screenshot 1 – Introduction to Business Analytics

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Introduction to Business Analytics – Screenshot 3 — Screenshot 3 – Introduction to Business Analytics

Introduction to Business Analytics – Screenshot 4 — Screenshot 4 – Introduction to Business Analytics

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Our Verdict

Introduction to Business Analytics by Randy Rosseel proves to be a solid starting point for those looking to familiarize themselves with business analytics concepts. The course offers a comprehensive overview of the field while incorporating real-world examples and high level business processes. However, it could benefit from more guided exercises and practical case studies, particularly for learners without a strong statistics background. It is recommended that you focus on absorbing the broad array of topics and later supplement your learning through advanced courses or industry-specific resources.

What We Liked

Covers a wide range of topics related to business analytics, providing a comprehensive overview of the field.
Well-organized course structure with clear explanations, suitable for both beginners and those with some background in business analytics.
Includes real-world examples, high level business processes, and different types of analytics, making it relevant to mid-large size corporations.
High quality resource materials and interactive quizzes that help reinforce the concepts learned.

Potential Drawbacks

Lacks in-depth, hands-on exercises for those without a strong statistics background, making it challenging to grasp some of the analytics techniques.
The Excel portion could be improved with clearer instructions on formula modifications and manual changes.
Some sections may appear tedious or overly theoretical, with a lack of practical case studies that cater to hands-on learners.
There is room for more industry-specific examples, real-world applications, and visualizations to create better context.