Google Analytics 4 (GA4): Become a Web Analytics Specialist!

Unlock the Power of Google Analytics 4: Your Journey from Setup to Data Mastery

4.35 (1030 reviews)

Udemy

platform

English

language

Analytics & Automation

What you will learn

The fundamentals of web analytics, including its principles and objectives

The importance of Key Performance Indicators, and how to track them

Mastery of your website’s Google Analytics 4 setup

Ability to craft an intuitive Google Analytics 4 interface

Setting up Google Tag Manager to track custom events and conversions

Effective data analysis through segmentation and filtering

Navigating standard reports and custom reports in Google Analytics 4

Advanced analysis with GA4 Exploration

Expert setting of the e-commerce block

Seamless integration with Google’s suite of products, including Google Ads, Tag Manager, and Search Console

Course Gallery

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Google Analytics 4 (GA4): Become a Web Analytics Specialist! – Screenshot 3 — Screenshot 3 – Google Analytics 4 (GA4): Become a Web Analytics Specialist!

Google Analytics 4 (GA4): Become a Web Analytics Specialist! – Screenshot 4 — Screenshot 4 – Google Analytics 4 (GA4): Become a Web Analytics Specialist!

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Our Verdict

This Google Analytics 4 course generally meets expectations, offering a solid understanding of web analytics principles and setup. However, it falls short in some areas such as accent compatibility and clarity, along with occasional lapses in organization. Despite these weaknesses, the course remains a valuable resource for those wanting to dive into GA4 and data analysis.

What We Liked

The course content is comprehensive and well-structured, making complex topics more accessible.
Instructors are knowledgeable and passionate, providing real-world examples to enhance learning.
Interactive elements such as quizzes help reinforce material and assess understanding.
User-friendly online platform with smooth navigation and easy access to resources.

Potential Drawbacks

Some instructors have thick accents that may be difficult to understand for non-native speakers.
Occasionally, explanations lack clarity, leaving some students confused.
The jumping nature of content in certain sections can cause confusion or loss of context.
Lack of examples and step-by-step guidance in advanced tracking sections.