Google Ads & PPC Mastery 2025: From Beginner to Advanced
Master Performance Marketing & Boost ROAS with Lead Generation, Display Ads, and Quality Score Optimization, PPC and AI
4.55 (167 reviews)

2 709
students
5.5 hours
content
Feb 2025
last update
$49.99
regular price
What you will learn
Google Ads Fundamental
Introduction to Google Ads
campaign set up
Campaign Optimization & Management
Deep Dive into Specific Campaign Types
Additional Topics & Resources
Google Ads case study
Strategy to Run google Ads
Conversion set up
Google Ads course
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Our Verdict
Google Ads & PPC Mastery 2025: From Beginner to Advanced is undeniably one of the most comprehensive Google Ads courses available online, boasting 5.5 hours of in-depth instruction. With rich content and real-life examples, this course offers practical insights that appeal to both beginners and seasoned marketers looking to boost their return on ad spend (ROAS). Despite minor drawbacks like the limited number of practical exercises and a slightly steeper learning curve due to dense information, the course provides extensive knowledge in performance marketing, demand generation strategies, and AI-enabled campaigns that can significantly contribute to your digital marketing proficiency.
What We Liked
- Comprehensive coverage of Google Ads, from basics to advanced tactics including demand generation strategies, AI-enabled campaigns, and ROAS optimization.
- Real-life examples and actionable insights that can be directly applied to your own ad campaigns for maximum ROAS.
- Highly organized lessons with clear explanations enabling better understanding of complex bidding strategies, monitoring return on investment, and Quality Score improvement.
- Covers various campaign types like search ads, display ads, shopping, video, and local campaigns with a dedicated module on Google Ads certifications (optional).
Potential Drawbacks
- Dense content might be overwhelming for absolute beginners in online advertising or marketing and may require extra study time.
- Limited practical exercises. Although insights are valuable, learners could benefit from more guided hands-on activities.
- While AI-enabled campaigns and Performance Marketing are mentioned, there is room for deeper exploration of these emerging concepts in PPC.
- No specific section dedicated to mobile optimization strategies and its impact on performance marketing. Mobile optimization could be integrated into existing modules.
5832750
udemy ID
20/02/2024
course created date
05/03/2024
course indexed date
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