Google Ads Mastery 101 | Lead Generation With Google Ads
Master The Art Of Lead Generation With Google Ads | Learn How To Drive Traffic On A High Level.
4.54 (163 reviews)
9 227
students
2 hours
content
Nov 2024
last update
$54.99
regular price
What you will learn
Understand the basic concepts and terminology of Google Ads, including keywords, ad groups, campaigns, and bidding strategies.
Develop effective Google Ads campaigns that align with business goals, target the right audience, and drive relevant traffic to your website.
Create compelling ad copy and visuals that resonate with your target audience and improve click-through rates.
Learn how to use Google Analytics to track the performance of your Google Ads campaigns, including metrics such as impressions, clicks, and conversions.
Identify key performance indicators (KPIs) and metrics that are relevant to your business goals and use them to optimize your Google Ads campaigns over time.
Understand the different bidding strategies available on Google Ads, including manual bidding, automated bidding, and target CPA bidding, and how to choose the
Learn how to conduct keyword research and develop effective keyword lists that align with your business goals and target audience.
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Our Verdict
Google Ads Mastery 101 offers an engaging exploration of lead generation with Google Ads. Students benefit from the course's comprehensive introduction to core concepts, practical exercises, and insights on cutting-edge AI integration. Though lacking extensive hands-on practice, and leaving advanced features relatively unexplored, this course is a solid starting point for newcomers seeking fundamental skills in Google Ads-powered lead generation.
What We Liked
- In-depth coverage of Google Ads fundamentals, including keywords, ad groups, campaigns, and bidding strategies
- Practical exercises and real-world examples to create compelling ad copy, visuals, and effective keyword lists
- Insights on leveraging ChatGPT for optimizing ad campaigns, improving ad targeting, and boosting conversion rates
- Expert guidance on using Google Analytics to track performance, KPIs, and metrics for campaign optimization
Potential Drawbacks
- Absence of extensive hands-on practice with a test account or simulator to gain practical experience
- Limited focus on specific industries or niches may not cater to specialized business goals
- Minimal coverage of advanced Google Ads features for experienced marketers seeking in-depth knowledge
5306940
udemy ID
03/05/2023
course created date
09/05/2023
course indexed date
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