Global Marketing Research and Analytics
Understand and conduct market research on a global scale
4.40 (466 reviews)
2 625
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4 hours
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Nov 2015
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$49.99
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What you will learn
Develop a critical awareness of the importance of information and research in marketing decisions in light of a complex global environment.
Develop a systematic understanding of marketing research approaches and techniques.
Develop a critical appreciation of the additional challenges arising when marketing research is conducted across borders, its causes, and potential solutions.
Develop a critical appreciation of most recent developments in marketing metrics and analytics (incl. “big data”).
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551788
udemy ID
11/07/2015
course created date
11/04/2021
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