Ecommerce PPC Ads 2024: Google Shopping & Merchant Center
Product Listing PPC Ads with Google Shopping: Ecommerce sales strategy that is much more effective than basic Google Ads
4.35 (586 reviews)
2 756
students
1.5 hours
content
Feb 2025
last update
$69.99
regular price
What you will learn
Create Google Merchant account and run highly-converting Google Shopping ads
Get cheap ad clicks from lucrative traffic who are currently shopping
More effective for sales than Facebook ads or Instagram ads
Sell more products and run ads more profitably
Grow revenue, profits and ultimately your business
Get better click-through rates on your ad than with regular Google AdWords ads
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Our Verdict
Ecommerce PPC Ads 2024: Google Shopping & Merchant Center, with its actionable information and helpful resources, provides a solid foundation for beginners to set up Google Merchant Account and run basic shopping ads. However, experienced users may find it lacking in depth regarding campaign optimization strategies and specific platform-related datafeed instructions.
What We Liked
- Comprehensive coverage of Google Merchant Center and Google Shopping, aiding insurance business ads
- Actionable information provided in easy-to-follow lectures for mastering Google Shopping Ads
- Helpful resources shared by the instructor for creating datafeeds and setting up campaigns
- Instructor's clear explanations, accommodating pace, and office hours for additional support
Potential Drawbacks
- Lacks in-depth discussion on bidding strategies and optimization techniques
- Some outdated content found in the course despite its 2023 title
- Limited focus on datafeeds and guidance for specific website platforms (e.g., WooCommerce)
- Insufficient instruction on setting up a 'scheduled fetch' feed in Google Merchant Center
Related Topics
1340560
udemy ID
03/09/2017
course created date
20/11/2019
course indexed date
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