Digital Advertising and Marketing 101: The Complete Guide
What you will learn
Foundational Understanding: Gain a comprehensive understanding of the foundational concepts and principles of Digital Marketing.
Types of Digital Ads: Learn about various types of digital ads, their procurement methods, costs, targeting mechanisms, and other key attributes.
Strategic Thinking: Develop the ability to think strategically when determining where and how to strategically place digital ads for maximum impact.
Marketing vs. Advertising: Differentiate between the terms "marketing" and "advertising" and understand their distinct roles in the digital landscape.
Ecosystem Understanding: Explore the intricate workings of digital advertising companies and how they collaborate within the advertising ecosystem.
Leveraging Social Media for Advertising: Learn how to harness the power of social media for advertising purposes, recognizing that each platform is unique
Industry Expert Insights: Learn from industry experts who provide valuable insights and real-world experiences in digital marketing and advertising.
Trend Analysis: Develop the ability to analyze industry trends and stay updated with the latest news and developments in the digital advertising space.
Resource Identification: Discover reliable sources to obtain additional information and resources for furthering your knowledge in digital advertising.
Case Studies: Explore how renowned companies like Nike, Coca-Cola, Ford, and others plan and execute their digital advertising strategies
Digital vs. Traditional Media: Understand the fundamental differences between digital advertising and traditional media, highlighting the advantages of each
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Our Verdict
As a 1.5-hour Digital Advertising and Marketing 101 course, it does its job well by providing a general overview. However, if you're after intricate details on particular subjects within digital advertising or marketing domains, you may need to look elsewhere. While the real-world insights, industry expert opinions, and engaging activities form solid building blocks for understanding fundamental concepts and principles, the course's structure and occasionally complex sentences might pose minor hurdles. Nonetheless, considering its updated content, affordable pricing (particularly on offer), and coverage of essential digital ad ecosystem information, this is a valuable starting point—particularly for those new to the field or needing an overall understanding before diving into specific areas.
What We Liked
- Comprehensive foundational understanding of digital marketing and advertising principles.
- In-depth exploration of various types of digital ads, their procurement methods, costs, and targeting mechanisms.
- Real-world insights from industry experts and case studies of renowned companies like Nike, Coca-Cola, Ford.
- Engaging activities that help put theoretical knowledge into practice.
Potential Drawbacks
- Complex sentences can make learning more challenging.
- The course interface may feel overwhelming due to the amount of text and subtitles.
- Quizzes are mandatory for email sign-ups, which may be seen as an intrusion.
- Limited in-depth coverage of specific topics regarding marketing.