Marketing Analytics: Customer Value and Promotion Strategy

Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitability
4.46 (848 reviews)
Udemy
platform
English
language
Analytics & Automation
category
Start-Tech Academy
instructor
Marketing Analytics: Customer Value and Promotion Strategy
78 868
students
1.5 hours
content
May 2025
last update
$54.99
regular price

What you will learn

Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.

Incorporate the impact of discount rate and retention rate to calculate customer value

Run Monte-Carlo Simulation to model uncertainity in Market

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2444960
udemy ID
05/07/2019
course created date
18/10/2019
course indexed date
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