Customer Success: How to Reduce Churn and Increase Retention
What you will learn
You will be able to increase your retention rate
You will reduce your churn rate
Increase your annual recurrent revenue
Keep customers happy and loyal to your company
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Our Verdict
This 1.5-hour course offers valuable insights into understanding and reducing churn—a pressing concern for customer success professionals in numerous industries. Although occasionally basic, the content delves deep into practical advice supported by engaging real-life examples. With a global rating of 4.47 from over 8,000 students, it's an affordable starting point for those wishing to learn how to retain clients, increase revenue, and build loyalty. However, brace yourself for repetition if you’ve taken other courses by the author, as some fundamental concepts might be repeated verbatim from previous programs. Overall, this course will empower you with 20 easy-to-implement strategies to upgrade your customer retention skills within three months.
What We Liked
- Actionable strategies to reduce churn and increase retention, allowing for higher annual recurrent revenue
- Clear explanations and real-life examples facilitate understanding of abstract concepts like churn influence and measurement
- Well-structured course with a strong emphasis on practical application helps in contextualizing the material
- Engaging teaching style creates an enjoyable learning experience
Potential Drawbacks
- Theory-heavy content may not appeal to those seeking advanced or hands-on techniques, such as redesigning service delivery and implementing AI-driven solutions
- Lack of detailed email sequence examples makes it challenging for some students to grasp the concept fully
- Some fundamental concepts are repeated from other courses, which can consume learning time unnecessarily if one has already taken those previous courses
- Accent can sometimes make understanding more difficult