Copywriting - The Psychology Of Your Irresistible Offer
Add These 8 Psychological Elements To Your Offer And Skyrocket Your Conversions Almost Overnight
4.47 (672 reviews)

15 955
students
3 hours
content
Jan 2025
last update
$18.99
regular price
What you will learn
The top 8 psychological elements to include in your marketing offer.
How to present your price so it looks like the best deal ever, even if you sell a product or service for $500.
How to “frame” your value proposition.
How to communicate clearly and get your message across with 100% accuracy every time.
How to prove what you promise, so your prospects trust you, like you and buy from you.
You will learn how to create urgent situations that cause people to act quickly!
You will learn how to increase the value of your proposition by adding bonuses and other incentives.
You will learn the top 2 rules when it comes to adding a bonus to your offer.
How to remove risk or even better reverse it.
How to ask for action in a way that doesn’t sound like a sleazy sales person.
You will learn the biggest secret of creating a successful offer. (Building a relationship first and then sell)
You will see a real-life application of the psychological principles taught in this course.
You will learn how to use your personal story as the ultimate sales tool
You will learn few of the most potent formulas for writing copy.
You will learn the best place to utilize your marketing story for optimal results.
You will learn basic segmentation principles - psychographic as well as demographic segmentation.
You will learn top 3 rules when writing a marketing story.
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Our Verdict
This course offers valuable insights into the psychological elements that can make a marketing offer irresistible. While some aspects may be geared towards companies and experienced marketers, there's still plenty of actionable advice for those looking to improve their copywriting skills or create more effective marketing offers. However, be aware that some reviewers have reported feeling that the course is, at times, a bit too sales-focused.
What We Liked
- Explores 8 psychological elements that can be added to a marketing offer to increase conversions
- Provides tips on how to present price and prove value, as well as how to remove risk or reverse it
- Offers insights on using personal story and formulas for writing copy
- Includes a bonus mini-course on storyselling
Potential Drawbacks
- May be more suited for companies and experienced marketers, with some aspects being geared towards high-end offerings
- A few reviewers felt that the course was more of a sales pitch for other, more expensive courses
- Some content may feel basic to those who already have experience in marketing or copywriting
Related Topics
733228
udemy ID
18/01/2016
course created date
08/09/2019
course indexed date
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