Consumer Behavior

Understanding the process consumers go through before they make a purchase

4.67 (317 reviews)

Udemy

platform

English

language

Marketing Fundamentals

What you will learn

When a new smartphone is launched by iPhone or Samsung or Huawei, why do some people buy it on the first day, whereas, others don't?

Understanding the definitions of consumer behavior

Understanding why do consumer behave in a certain way

Those factors that influence consumer's decision making

The decision-making influencers

Established models of consumer behavior

Understanding Cultural, Marketing, Situational, and Psychological Influences on consumer decision making

Finding out different types of consumer decisions

Why and how do we react when a new product is launched?

Course Gallery

Consumer Behavior – Screenshot 1 — Screenshot 1 – Consumer Behavior

Consumer Behavior – Screenshot 2 — Screenshot 2 – Consumer Behavior

Consumer Behavior – Screenshot 3 — Screenshot 3 – Consumer Behavior

Consumer Behavior – Screenshot 4 — Screenshot 4 – Consumer Behavior

Charts

Students

Price

Rating & Reviews

Enrollment Distribution

Comidoc Review

Our Verdict

Designed for both students and marketing enthusiasts, this Consumer Behavior course serves as a valuable resource for understanding the complexities behind customer choices. The theoretical framework is well-presented, offering practical insights for product developers and marketers striving to enhance their offerings and customer relationships. While expanding on certain topics and integrating more varied examples could further improve the learning experience, the course remains an engaging and informative deep dive into consumer behavior.

What We Liked

Comprehensive coverage of consumer behavior theories, including cultural, marketing, situational, and psychological influences
Actionable insights on the factors influencing consumer decision-making processes
Real-life examples and case studies that help illustrate concepts and models
Engaging teaching style with recaps and summaries for better retention

Potential Drawbacks

Lack of diverse product examples in some instances, potentially limiting relatability for certain topics
Some areas like social and situational influences could benefit from further differentiation and exploration
While the course provides a solid foundation, a more advanced approach including contemporary methods and case studies would enhance its relevance for marketing professionals