Business Fundamentals: Marketing Strategy
Marketing Strategy Fundamentals: The Art Of Selling Your Products Through Superb Marketing Efforts
4.59 (11775 reviews)
37 845
students
2 hours
content
Mar 2025
last update
$124.99
regular price
What you will learn
Why we need Marketing
Why a career in Marketing can be really interesting
How to build a Marketing plan
Understand customers and their needs, wants, and demands
Perform marketing research
Carry out customer segmentation
Set up the 4Ps of Marketing
Leverage product mix and pricing strategies
Organize marketing campaigns
Calculate Customer Lifetime Value
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Our Verdict
Marketing Strategy Fundamentals: The Art Of Selling Your Products" provides a solid foundational understanding of key marketing concepts. While there is room for improvement in terms of updating examples and incorporating more current real-world scenarios, the course's engaging delivery and supplemental resources make it a valuable learning tool for both marketing beginners and those looking to brush up on their skills. With some updates to reflect the latest trends in data and analytics, this course could be even better suited to help learners excel in today's fast-paced business environment.
What We Liked
- Covers marketing fundamentals thoroughly with clear explanations and practical examples
- Includes a wide range of supplemental resources such as quiz questions, course notes, and PDF files
- Engaging delivery and presentation using simple and easy-to-understand language
Potential Drawbacks
- Some examples feel outdated and stale, particularly the discussion about Tesla's fourth model
- Could benefit from a stronger emphasis on the role of data and analytics in modern marketing
- A few topics could have been more cohesively crafted and presented
Related Topics
1333914
udemy ID
28/08/2017
course created date
20/11/2019
course indexed date
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