Sales and Business Case Development
Master the Basic Sales Notions and the Business Case Development Success Secrets Step-by-Step
4.49 (136 reviews)
9 046
students
3.5 hours
content
Mar 2025
last update
$74.99
regular price
What you will learn
distinguish between the roles of marketing and sales, match the key competencies to how they contribute to success in sales
recognize the effects recent sales trends have had on the buyer-seller relationship
understand the differences between organizational and consumer buying
recognize the benefits of understanding consumer buying behavior , and match stages of the sales cycle to examples
understand the benefits, functions, elements and marketing components of a good business case
research and align your project with given business processes and corporate strategy, and identify the best arguments to convince decision makers
build and design your business case documentation for impact and persuasion
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Our Verdict
A solid, practical course on sales fundamentals and business case development that caters to a wide range of learners. Despite minor issues with example complexity and captions, the majority of students find value in the instructor's clear explanations, real-world applications, exercises, templates, and stories. Recommended for those looking to strengthen their grasp on sales concepts or seeking an engaging refresher.
What We Liked
- Comprehensive coverage of sales fundamentals, including stages of the sales cycle and matching them to examples
- Actionable insights on business case development, complete with exercises and real-world applications
- Instructor's clear accent and effective pacing for easy understanding and note-taking
- Valuable for both beginners and experienced sales professionals wanting to enhance their skills
Potential Drawbacks
- A few reviewers suggest the examples can be too complex and occasionally boring
- Occasional need to rewind or pause videos due to information density
- Captions may be distracting and may not turn off as instructed for some users
- Theory-to-practice connection could be stronger in certain sections
613786
udemy ID
16/09/2015
course created date
22/11/2019
course indexed date
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