(Oxford) Diploma: Economic analysis

💡 Economic analysis: Buy One Get 5 Million Free? But Does That Make It Right? (Workbook Included)

Course Overview: Dive into the world of economic analysis with a focus on the phenomenon that is Black Friday, and extend your understanding to Cyber Monday and Green Monday. This course is not just about numbers and graphs; it's about understanding the complex interplay between consumer psychology, retailer strategies, and the ethical implications of sales events.

🎓 What You'll Learn:

• Black Friday History: Trace the origins and evolution of Black Friday, and understand its impact on modern shopping habits.
• Pricing Policy: Delve into the art behind pricing strategies that retailers employ beyond just slashing prices.
• Black Friday 'Traps': Identify the tactics used to lure consumers into making impulsive purchases.
• Consumer Psychology: Explore the psychological forces at play when faced with deals and discounts. (Feel free to share your own experiences!)
• Violence & Safety Concerns: Address the serious issue of violence and safety during Black Friday sales events.
• Retailers' Strategies: Analyze the true motivations behind retailer offers, and whether profit is always the main goal.
• Guilt & Responsibility: Examine the guilt associated with sales, and consider if it is a one-sided issue or involves multiple parties.
• Behavioral Economics: Understand how behavioral economics principles affect consumer decisions during sales events.
• Ethical Considerations: Debate the ethics of marketing tactics during Black Friday and similar sales periods.
• Alternatives: Discover and evaluate sustainable alternatives to mass consumption during these sales events.

🔍 Course Material: Stay up-to-date with relevant film clips, research studies, recent newspaper articles, and real-life examples that will bring the course content to life. As Black Friday approaches, the lessons you learn here could significantly influence your behavior and decisions.

🌍 Real-World Application: Reflect on how you plan to navigate Black Friday/Cyber Monday/Green Monday this year. Will you join the crowds or shop from the comfort of your home? Your actions are not just influenced by retailers but also by societal norms and personal values.

🧐 Ethical Dilemma: Consider the ethical implications from both the retailer's and the consumer's perspectives. Are consumers at fault for their frenzied behavior, or are they simply responding to a marketplace designed to stimulate immediate purchases?

💪 Course Impact: This course is more than just an academic exercise; it's a reflection on the economic events that shape our consumption patterns and challenge us to think critically about the ethics involved.

📚 Included Workbook: To complement your learning experience, this course includes a comprehensive workbook designed to reinforce key concepts and encourage critical thinking and self-reflection.

Join us to unravel the economic mysteries of Black Friday, Cyber Monday, and Green Monday. Let's explore together how these sales events affect our lives and economies, and most importantly, let's discuss the ethics behind them all. 📊✨

Enroll now and turn this sale into a smart investment in your economic analysis skills!