B2B Marketing: Product Positioning and Messaging
Differentiate your products and solutions with value proposition design frameworks that focus on customer outcomes.
4.17 (26 reviews)
109
students
1.5 hours
content
Feb 2022
last update
$44.99
regular price
What you will learn
Customer Benefit Value Proposition: Move from product feature-based messaging to customer benefits and higher-order outcome based messaging.
Competitive Comparison Value Proposition: Differentiate your products by focusing on their solution strengths while highlighting competitive weaknesses.
Customer Application Value Proposition: Move customers from status quo and trigger their product need by focusing on customer jobs-to-be-done and pain.
Punchy Messaging: Capture attention of customers with outcome-driven messaging that resonates with customers.
Impactful Copy and Content: Improve customer engagement with your copy and content to drive success with lead generation and website conversion.
Sales Enablement to improve Win Rate: Improve the ability of your sales teams to showcase the benefits of your products and solutions to customers effectively.
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4062830
udemy ID
20/05/2021
course created date
27/05/2021
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