Artist Management for the Music Business

🎵 Artist Management for the Music Business: The Roadmap to Managing Your Own Music Career or Becoming a Professional Manager 🌟

Course Description: Are you an aspiring music manager or an artist looking to navigate the complex landscape of the music industry? Our comprehensive online course, "Artist Management for the Music Business," is your definitive guide to mastering the art of artist management. Here's what you can expect to learn and achieve through this enlightening journey:

Course Objectives:

• 🤝 Understand the Hierarchy: Learn who the key decision-makers are in the music industry and how they influence the market.
• 📜 Contract Savvy: Gain insights into what to negotiate in an artist management contract, ensuring fair terms and mutual benefits.
• 💰 Revenue Streams: Discover how a business manager supports an artist's career financially and strategically.
• 💼 Career Pathways: Explore the various ways a manager contributes to an artist's growth and sustenance within the industry.
• 📄 Record Deals: Learn about negotiating points in a record label contract and understand the implications of a 360° deal.
• 🤝 Agent Engagement: Understand how to attract a booking agent to your artist through compelling pitches and proposals.
• 🏢 Sponsorships: Find out what corporate sponsors look for in an artist partnership and how to secure these opportunities.
• 🎭 Artist Branding: Identify and define the core elements of an artist's brand that make them stand out in a crowded marketplace.
• 📈 Performance Contracts: Learn about key issues when negotiating live performance contracts for your artist.
• ⚖️ Legal Insight: Understand how an attorney fits into the team and their role in protecting the artist's interests.
• 🔐 Artist Riders: Tackle the fundamental issues related to artist riders to ensure shows run smoothly and artists are satisfied.

Course Features:

• Real-World Expertise: Our course is designed by experienced music industry professionals who not only have a wealth of practical experience but also a rich background in academia, teaching at both the graduate and undergraduate levels.
• Accredited Learning: The content of this course has been successfully taught in accredited graduate and undergraduate music business degree programs recognized by The National Association of Schools of Music (NASM).
• Compliance with Industry Standards: The course objectives and learning outcomes align with the standards set by the Southern Association of Colleges and Schools (SACS).

Why Choose This Course? This is not just another online class; it's a gateway to understanding the intricacies of artist management within the music industry. By enrolling in this course, you will gain invaluable knowledge that will set you apart as a manager or an artist. You will learn how to navigate contracts, manage finances, build relationships with key players in the industry, and much more.

With a curriculum developed by seasoned professionals and vetted by accredited educational institutions, this course offers a unique blend of practical experience and academic rigor. Whether you're an aspiring manager looking to carve out your niche or an artist seeking to take control of your career, this course will equip you with the tools necessary for success in the competitive world of music.

🎧 Enroll today and take your first step towards mastering artist management and making your mark in the music business!