Advanced Marketing Attribution & Data-Driven Decision Making
Learn First-Touch, Last-Touch, Multi-Touch, Data-Driven Attribution, MMM & More
5.00 (3 reviews)
3
students
3 hours
content
Jun 2025
last update
$24.99
regular price
What you will learn
Understand core marketing attribution models and how to apply them to campaigns.
Build a custom marketing attribution framework tailored to your business.
Identify platform bias and separate real results using marketing attribution.
Analyze data to prove ROI using advanced marketing attribution techniques.
Integrate marketing attribution with Google Analytics 4 and UTMs.
Master blended metrics and marketing attribution to make data-driven decisions.
Track offline conversions and include them in your marketing attribution reports.
Create cross-channel marketing attribution models for Meta, Google, and TikTok ads.
Develop actionable dashboards that visualize marketing attribution clearly.
Use marketing attribution to improve budget allocation and media planning.
Evaluate CRM data and merge it into your marketing attribution analysis.
Understand the difference between analytics, reporting, and marketing attribution.
Compare third-party tools and select the best for your marketing attribution needs.
Avoid common mistakes in marketing attribution setup and interpretation.
Design experiments and A/B tests informed by marketing attribution insights.
Create blended ROAS and CPA metrics for more accurate marketing attribution.
Explain marketing attribution concepts to stakeholders and non-technical teams.
Optimize campaigns using real customer journey data through marketing attribution.
Transition from last-click to advanced multi-touch marketing attribution.
Improve career opportunities by mastering marketing attribution and data storytelling.
Course Gallery
Loading charts...
6680283
udemy ID
20/06/2025
course created date
02/07/2025
course indexed date
Bot
course submited by