Advanced Google Ads Training: Master Strategies & Techniques
Google Ads: Hands on training in Google Ads techniques developed over 13 yrs. Module based + Heaps of Resources!
3.96 (1063 reviews)
6 371
students
5.5 hours
content
Sep 2022
last update
$54.99
regular price
What you will learn
Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation
Access Google Ads tools for forecasting performance
Budget Optimisation techniques using regression formula
Advanced Concept Testing: moving beyond A/B ad testing to testing concepts
Improving Geotargeting for Local Businesses With A Double Campaign Structure
How To Setup, Run, Pivot & Interpret the Paid & Organic Report
Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report
Identify Opportunities Between Organic & Paid Listings
Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts
How to find the key pitfalls in any Google Ads account
How to Audit a new or existing Google Ads account and find issues to improve upon quickly
Utilise Dynamic Ad Customisers for more personalised ads
Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA
Understand attribution models and why the default last click is not always ideal
Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach
Develop a multi-funnel remarketing strategy for GDN and search campaign
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Our Verdict
Advanced Google Ads Training: Master Strategies & Techniques is a solid course for those looking to build upon their existing knowledge in managing Google Ads campaigns. With practical examples, real-world insights, and coverage of the latest updates, this course stands out as a valuable learning resource. However, it might not meet every student's expectations for advanced strategies, and some content may be slightly outdated. The inclusion of more updated material on the newest Google Ads features could further enhance its overall effectiveness.
What We Liked
- Comprehensive course covering advanced Google Ads strategies and techniques, ideal for learners with some marketing and ad creation experience.
- Instructor shares real-world, tested knowledge of the Google Ads platform, making it easier to implement techniques to improve testing, optimization, tracking, and management.
- Numerous in-platform walkthrough examples and practical advice allow users to think creatively about their own implementation and critically about the process.
- Covers the latest Google Ads updates, including RSA (Responsive Search Ads), attribution models, and Machine Learning features.
Potential Drawbacks
- May be overwhelming for beginners due to the lack of introductory material and expects some understanding of Ad Words/Google Ads.
- Outdated content in certain sections (e.g., broad match modifier keyword match types) may not accurately reflect current Google Ads features.
- Some testimonials mention issues with audio quality, which can affect the overall learning experience for some students.
- A few users have expressed that they expected more advanced strategies to improve campaign performance.
Related Topics
1351142
udemy ID
15/09/2017
course created date
07/09/2019
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