Account Based Marketing (ABM) 2025 - B2B Marketing Strategy

ABM is a upcoming Marketing Strategy instead of lead generation used by both B2B Sales and Marketing.

4.38 (2120 reviews)

Udemy

platform

English

language

Growth Hacking

What you will learn

What is Account Based Marketing? And why it is the Best Marketing strategy?

Sales and Marketing Alignment.

What is Target Accounts? and How to create a Target Account List.

What is FIRE Methodology?

What is Segmentation and what are the types of Segmentation.

What is Marketing mix and Marketing orchestration?

Measuring the ABM Program.

What are the technologies/Applications required for ABM?

Overview of Account Based Advertising tool and Marketing technologies

Piloting Account Based Marketing.

Course Gallery

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Charts

Students

Price

Rating & Reviews

Enrollment Distribution

Comidoc Review

Our Verdict

While showcasing ABM principles and tools adeptly, this course might need further refinement to create more in-depth learning opportunities. The curriculum should address the issues of grammar, repetitiveness, and overemphasis on specific software tools. Overall, it makes for a good starting point in understanding Account Based Marketing with potential room for improvement.

What We Liked

The course offers a comprehensive overview of Account Based Marketing (ABM) principles, making it an ideal starting point for B2B marketing professionals with no prior ABM exposure.
It delves into various tools and technologies that can be incorporated into your ABM strategy, providing valuable insights for those looking to enhance their marketing approach.
The course content is easy to follow, enabling learners to grasp complex topics effectively. Learners also appreciated the excellent content quality and presentation style.
Multiple users praised the instructor's knowledge and expertise on the subject matter, as well as the course's ability to deliver valuable insights in a relatively short amount of time.

Potential Drawbacks

The overuse of specific software tools within the course may not cater to companies preferring ABM execution without investing in those particular tools initially.
Some learners found that the course didn't go into enough detail for marketers seeking hands-on knowledge and wished for more interactive content throughout the course.
There are several typos, grammar issues, and repetitive slides found within the presentation materials, detracting from some users' overall learning experience.
A few learners felt that some sections of the course were too promotional and appeared to be pushing a particular platform, which could impact their perceived objectivity.