A/B Testing Crash Course for Product Managers

Learn a step by step process to figure out what to A/B test from a Senior Director of Product Management.

3.70 (171 reviews)

Udemy

platform

English

language

Management

What you will learn

Learn a step-by-step process to identify the right things to test.

Supercharge your experiments with advanced frameworks and analyses techniques.

Understand how successful organizations approach to A/B testing.

Build an effective experimentation team in your organization.

Hire the right experiment owners to your team. Example interview questions are included.

Asses your current way of thinking of running experiments and get ideas about what to improve.

Charts

Students

Price

Rating & Reviews

Enrollment Distribution

Comidoc Review

Our Verdict

While the course falls short in providing hands-on examples and statistical analysis, its value lies in offering an accessible introduction to the methodology behind building successful experiments. The Senior Director's real-world experience enhances credibility, but limited scope and depth may leave advanced professionals wanting more.

What We Liked

Provides a clear step-by-step process for determining what to A/B test, critical for those with limited resources.
Led by a Senior Director of Product Management at Udemy, lending authority and real-world experience.
Covers important aspects like team roles, managing dependencies, interview questions, and team culture.
Concise and easy to follow, making it accessible for those new to A/B testing or product management.

Potential Drawbacks

Does not cover specific A/B testing tools or statistical analysis, which could be a drawback for some learners.
Lacks in-depth visual and dynamic content, making it less engaging for visual learners.
Heavy emphasis on team building may seem too subjective for those looking for technical information.
Short length might not provide enough depth for advanced A/B testers or product managers.