30 Copywriting Secrets from the Best Ad Campaign of All Time
Learn how to write compelling copy by studying print ads written by award-winning copywriters (copywriting pros)
4.49 (705 reviews)
3 267
students
2.5 hours
content
May 2024
last update
$22.99
regular price
What you will learn
Write headlines that grab attention
Write headlines that compel prospects to read the body copy
Write headlines that work with visuals
Write opening lines that compel readers to read the rest of the ad
Use irony to grab attention
Follow a simple, step-by-step formula for writing body copy
Build trust with body copy
Find and write unusual testimonials
Write effective endings to a sales message
Write copy that keeps readers reading right to the end
Write clever, effective endings to sales copy
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Our Verdict
A solid, informative course on copywriting foundations inspired by an iconic ad campaign that remains relevant today. While some reviewers noted repetition and the need for more varied examples, the detailed insights into writing successful headlines, opening lines, body copy, and more make this a worthwhile exploration for aspiring copywriters. Incorporating more recent campaigns could strengthen its impact for those seeking contemporary trends alongside time-tested methods from professional copywriting pros.
What We Liked
- Excellent use of a real-world, successful ad campaign as a case study to teach copywriting concepts.
- In-depth analysis of print ads created by professional copywriters provides practical insights and inspiration.
- Clear explanations on how to write attention-grabbing headlines, opening lines, and effective endings.
- Actionable tips for writing body copy, building trust with readers, and incorporating irony in ads.
Potential Drawbacks
- A few reviewers suggest repetition of material or the occasional lack of a workbook to reinforce learning concepts.
- One user expresses dissatisfaction with excessive focus on Volkswagen ad examples from the 1960s.
- Presentation style and reading of script may seem less engaging for some users.
- Lack of digital ad examples in a constantly evolving advertising landscape could be considered a missed opportunity.
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848226
udemy ID
13/05/2016
course created date
23/11/2019
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